And the 2018 Pantone Color of the Year is....
The world authority of colors, Pantone, has recently revealed its highly anticipated Color of the Year for 2018, PANTONE 18-3838 – or as most know it, Ultra Violet. The choice is described by Pantone as “a dramatically provocative and thoughtful purple shade, ultra violet communicates originality, ingenuity and visionary thinking that points us toward the future.” Pantone’s Color of the Year selections are intended to reflect the current moods, fashion trends and current concepts in the world at the time.